Procesos de recepción y apropiación de discursos mediáticos en asentamientos precarios: Estudio de caso (Nueva Asunción, Hyndaya)

The present investigation is inscribed in the theoretic perspective of the Social Representation. From the practical reflection line deepens in the world of the daily life of the social human beings from a specific social sector and their interactions in the construction of the sense. Proposing it to investigate about the objective level and discursive aspect of the symbolic universes constituted in relation to the massmedia and their narrative/speeches in the molding of reality. The analysis of the representational structures as a socially thought constructed in a marginal community named Nueva Asunción (Hyndaya) it is based on the culture as a reference standard, where it is produce the communicative interactions, the construction and narration of the identities and the comprehension and the selfcomprehension process of the meanings systematizing the critic of the daily life as a way of the access to the articulation zones that are generated betweens the appropriation/signification of the audiences and putting in common meanings and the production of the sense of the massmedia.