GROWTH STRATEGIES AND PERFORMANCE OF MILK PROCESSING FIRMS IN KENYA
Description
The study's general objective was to investigate the growth strategies and performance of Kenyan milk processing companies. The study adopted a descriptive survey research design. It collected data using structured questionnaires from respondents. A census study targeting managers of all the 35 milk processing firms that were operational between February 2019 and February 2021 and registered with Kenya Dairy Board, was conducted. The data acquired was analysed utilizing descriptive and inferential statistics with the help of IBM SPSS Statistics for Windows, Version 25. Frequencies, percentages, means, standard deviations and cross-tabulations were computed to summarise the data. To test the predictive nature of the independent variables, the study used a regression analysis model. Several diagnostic tests including Shapiro Wilk test, Glesjer Test, Pearson correlation test, Durbin Watson test, and Variance Inflation Factor (VIF) were performed to check for normality, homoscedasticity, linearity, autocorrelation, and multicollinearity respectively, in the regression model, and therefore its reliability in prediction. The Shapiro Wilk normality test revealed that the data did not have a normal distribution, so the dependent variable data was log transformed with a base of 10. The regression results indicated that cost leadership strategy (β = 0.008, p > .05), and product diversification strategy (β = -0.002, p > .05) had no significant influence on the performance of Kenyan milk processing companies. The results also showed that differentiation strategy (β = 0.060, p < .05) and focus strategy (β = 0.042, p > .05) had a significant positive partial influence on the performance of Kenyan milk processing companies. The study concludes that differentiation and focus strategies are significant predictors of Kenyan milk processing companies' performance. Based on the research findings, the researcher recommended that the management of Kenyan milk processing companies should develop and invest in sound strategies to drive the growth of milk processors from a local scope to national and eventually global. The study also recommended that the boards of the individual milk processing companies should spend a lot of money on managers' and employees' knowledge acquisition about how to successfully adopt and implement various growth strategies in order to create competitive advantage in the sector. The researcher also recommended that the Kenya Dairy Board should have adequate engagements with the respective firms in designing suitable policies and strategies to sustain the milk processing industry's expansionary programs. Key Words: Cost Leadership, Differentiation, Focus, Products Diversification CITATION: Njogu , J. K., & Murigi, E. M. (2023). Growth strategies and performance of milk processing firms in Kenya . The Strategic Journal of Business & Change Management, 10 (2), 815–838.
Translated Descriptions
Translated Description (Arabic)
كان الهدف العام للدراسة هو التحقيق في استراتيجيات النمو وأداء شركات معالجة الحليب الكينية. اعتمدت الدراسة تصميم بحث استقصائي وصفي. جمعت البيانات باستخدام استبيانات منظمة من المستجيبين. أُجريت دراسة تعدادية استهدفت مديري جميع شركات معالجة الحليب البالغ عددها 35 شركة والتي كانت تعمل بين فبراير 2019 وفبراير 2021 ومسجلة لدى مجلس الألبان الكيني. تم تحليل البيانات التي تم الحصول عليها باستخدام الإحصائيات الوصفية والاستدلالية بمساعدة IBM SPSS Statistics for Windows، الإصدار 25. تم حساب الترددات والنسب المئوية والمتوسطات والانحرافات المعيارية والجداول المتقاطعة لتلخيص البيانات. لاختبار الطبيعة التنبؤية للمتغيرات المستقلة، استخدمت الدراسة نموذج تحليل الانحدار. تم إجراء العديد من الاختبارات التشخيصية بما في ذلك اختبار شابيرو ويلك، واختبار جليسجر، واختبار ارتباط بيرسون، واختبار دوربين واتسون، وعامل تضخم التباين (VIF) للتحقق من الحالة الطبيعية، والمرونة المتماثلة، والخطية، والارتباط الذاتي، والخطية المتعددة على التوالي، في نموذج الانحدار، وبالتالي موثوقيتها في التنبؤ. كشف اختبار الحياة الطبيعية لشابيرو ويلك أن البيانات لم يكن لها توزيع طبيعي، لذلك تم تحويل سجل بيانات المتغير التابع بقاعدة من 10. أشارت نتائج الانحدار إلى أن استراتيجية قيادة التكلفة (β = 0.008، p > .05)، واستراتيجية تنويع المنتجات (β = -0.002، p > .05) لم يكن لها تأثير كبير على أداء شركات معالجة الحليب الكينية. أظهرت النتائج أيضًا أن استراتيجية التمايز (β = 0.060، p < .05) واستراتيجية التركيز (β = 0.042، p > .05) كان لها تأثير جزئي إيجابي كبير على أداء شركات معالجة الحليب الكينية. وخلصت الدراسة إلى أن استراتيجيات التمايز والتركيز هي مؤشرات مهمة على أداء شركات معالجة الحليب الكينية. بناءً على نتائج البحث، أوصى الباحث بأن تقوم إدارة شركات معالجة الحليب الكينية بتطوير استراتيجيات سليمة والاستثمار فيها لدفع نمو معالجات الحليب من النطاق المحلي إلى النطاق الوطني والعالمي في نهاية المطاف. كما أوصت الدراسة بأن تنفق مجالس إدارة شركات معالجة الحليب الفردية الكثير من المال على اكتساب المديرين والموظفين للمعرفة حول كيفية تبني وتنفيذ استراتيجيات النمو المختلفة بنجاح من أجل خلق ميزة تنافسية في القطاع. كما أوصى الباحث بأن يكون لمجلس الألبان الكيني مشاركات كافية مع الشركات المعنية في تصميم السياسات والاستراتيجيات المناسبة للحفاظ على البرامج التوسعية لصناعة معالجة الحليب. الكلمات الرئيسية: قيادة التكلفة، التمايز، التركيز، تنويع المنتجات الاقتباس: Njogu ، JK، & Murigi، EM (2023). استراتيجيات النمو وأداء شركات معالجة الحليب في كينيا . المجلة الاستراتيجية لإدارة الأعمال والتغيير، 10 (2)، 815–838.Translated Description (English)
The study's general objective was to investigate the growth strategies and performance of Kenyan milk processing companies. The study adopted a descriptive survey research design. It collected data using structured questionnaires from respondents. A census study targeting managers of all the 35 milk processing firms that were operational between February 2019 and February 2021 and registered with Kenya Dairy Board, was conducted. The data acquired was analyzed utilizing descriptive and inferential statistics with the help of IBM SPSS Statistics for Windows, Version 25. Frequencies, percentages, means, standard deviations and cross-tabulations were computed to summarize the data. To test the predictive nature of the independent variables, the study used a regression analysis model. Several diagnostic tests including Shapiro Wilk test, Glesjer test, Pearson correlation test, Durbin Watson test, and Variance Inflation Factor (VIF) were performed to check for normality, homoscedasticity, linearity, autocorrelation, and multicollinearity respectively, in the regression model, and therefore its reliability in prediction. The Shapiro Wilk normality test revealed that the data did not have a normal distribution, so the dependent variable data was log transformed with a base of 10. The regression results indicated that cost leadership strategy (β = 0.008, p > .05), and product diversification strategy (β = -0.002, p > .05) had no significant influence on the performance of Kenyan milk processing companies. The results also showed that differentiation strategy (β = 0.060, p < .05) and focus strategy (β = 0.042, p > .05) had a significant positive partial influence on the performance of Kenyan milk processing companies. The study concludes that differentiation and focus strategies are significant predictors of Kenyan milk processing companies' performance. Based on the research findings, the researcher recommended that the management of Kenyan milk processing companies should develop and invest in sound strategies to drive the growth of milk processors from a local scope to national and eventually global. The study also recommended that the boards of the individual milk processing companies should spend a lot of money on managers' and employees' knowledge acquisition about how to successfully adopt and implement various growth strategies in order to create competitive advantage in the sector. The researcher also recommended that the Kenya Dairy Board should have adequate engagements with the respective firms in designing suitable policies and strategies to sustain the milk processing industry's expansionary programs. Key Words: Cost Leadership, Differentiation, Focus, Products Diversification CITATION: Njogu , J. K., & Murigi, E. M. (2023). Growth strategies and performance of milk processing firms in Kenya . The Strategic Journal of Business & Change Management, 10 (2), 815–838.Translated Description (French)
The study' s general objective was to investigate the growth strategies and performance of Kenyan milk processing companies. L'étude a adopté une conception de recherche d'enquête descriptive. Il collecte les données à l'aide de questionnaires structurés des répondants. A census study targeting managers of all the 35 milk processing firms that were operational between February 2019 and February 2021 and registered with Kenya Dairy Board, was conducted. The data acquired was analysd utilizing descriptive and inferential statistics with the help of IBM SPSS Statistics for Windows, Version 25. Frequencies, percentages, means, standard deviations and cross-tabulations were computed to summarise the data. Pour tester la nature prédictive des variables indépendantes, l'étude a utilisé un modèle d'analyse de régression. Several diagnostic tests including Shapiro Wilk test, Glesjer test, Pearson correlation test, Durbin Watson test, and Variance Inflation Factor (VIF) were performed to check for normality, homoscedasticity, linearity, autocorrelation, and multicollinearity respectively, in the regression model, and therefore its reliability in prediction. The Shapiro Wilk normality test revealed that the data did not have a normal distribution, so the dependent variable data was log transformd with a base of 10. The regression results indicated that cost leadership strategy (β = 0,008, p > 0,05), and product diversification strategy (β = -0.002, p > 0,05) had no significant influence on the performance of Kenyan milk processing companies. The results also showed that differentiation strategy (β = 0,060, p < .05) and focus strategy (β = 0,042, p > .05) had a significativement positive partial influence on the performance of Kenyan milk processing companies. L'étude conclut que les stratégies de différenciation et de concentration sont des prédicteurs significatifs de la performance des entreprises de traitement du lait au Kenya. Based on the research findings, the researcher recommended that the management of Kenyan milk processing companies should develop and invest in sound strategies to drive the growth of milk processors from a local scope to national and eventually global. The study also recommended that the boards of the individual milk processing companies should spend a lot of money on managers' and employees' knowledge acquisition about how to successfully adopt and implement various growth strategies in order to create competitive advantage in the sector. The researcher also recommended that the Kenya Dairy Board should have adequate engagements with the respective firms in designing suitable policies and strategies to sustain the milk processing industry' s expansionary programs. Key Words : Cost Leadership, Differentiation, Focus, Products Diversification CITATION : Njogu , J. K., & Murigi, E. M. (2023). Stratégies de croissance et performance des entreprises de traitement du lait au Kenya . The Strategic Journal of Business & Change Management, 10 (2), 815–838.Translated Description (Spanish)
The study 's general objective was to investigate the growth strategies and performance of Kenyan milk processing companies. The study adopted a descriptive survey research design. It collected data using structured questionnaires from respondents. A census study targeting managers of all the 35 milk processing firms that were operational between February 2019 and February 2021 and registered with Kenya Dairy Board, was conducted. The data acquired was analysed utilizing descriptive and inferential statistics with the help of IBM SPSS Statistics for Windows, Version 25. Frequencies, percentages, means, standard deviations and cross-tabulations were computed to summarise the data. Para probar la naturaleza predictiva de las variables independientes, el estudio utilizó un modelo de análisis de regresión. Several diagnostic tests including Shapiro Wilk test, Glesjer Test, Pearson correlation test, Durbin Watson test, and Variance Inflation Factor (VIF) were performed to check for normality, homoscedasticity, linearity, autocorrelation, and multicollinearity respectively, in the regression model, and therefore its reliability in prediction. The Shapiro Wilk normality test revealed that the data did not have a normal distribution, so the dependent variable data was log transformed with a base of 10. The regression results indicated that cost leadership strategy (β = 0.008, p > .05), and product diversification strategy (β = -0.002, p > .05) had no significant influence on the performance of Kenyan milk processing companies. The results also showed that differentiation strategy (β = 0.060, p < .05) and focus strategy (β = 0.042, p > .05) had a significant positive partial influence on the performance of Kenyan milk processing companies. The study concludes that differentiation and focus strategies are significant predictors of Kenyan milk processing companies' performance. Based on the research findings, the researcher recommended that the management of Kenyan milk processing companies should develop and invest in sound strategies to drive the growth of milk processors from a local scope to national and eventually global. The study also recommended that the boards of the individual milk processing companies should spend a lot of money on managers' and employees' knowledge acquisition about how to successfully adopt and implement various growth strategies in order to create competitive advantage in the sector. The researcher also recommended that the Kenya Dairy Board should have Adecuate engagements with the respective firms in designing suitable policies and strategies to sustain the milk processing industry 's expansionary programs. Palabras clave: Liderazgo de costos, Diferenciación, Enfoque, CITACIÓN de diversificación de productos: Njogu , J. K., y Murigi, E. M. (2023). Estrategias de crecimiento y rendimiento de las empresas de procesamiento de leche en Kenia . The Strategic Journal of Business & Change Management, 10 (2), 815–838.Files
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Additional details
Additional titles
- Translated title (Arabic)
- استراتيجيات النمو وأداء شركات معالجة الحليب في كينيا
- Translated title (English)
- GROWTH STRATEGIES AND PERFORMANCE OF MILK PROCESSING FIRMS IN KENYA
- Translated title (French)
- STRATÉGIES DE CROISSANCE ET PERFORMANCE DES ENTREPRISES DE TRAITEMENT DU LAIT AU KENYA
- Translated title (Spanish)
- ESTRATEGIAS DE CRECIMIENTO Y RENDIMIENTO DE LAS EMPRESAS DE PROCESAMIENTO DE LECHE EN KENIA
Identifiers
- Other
- https://openalex.org/W4386801171
- DOI
- 10.61426/sjbcm.v10i2.2637